Camino Financial
Description
Company: Fintech platform pioneering access to affordable credit for underbanked Latinx businesses. First AI-powered, Community Development Financial Institution (CDFI) fueling generational wealth.
For
Camino Financial
Role
My role: Create all concepts/copy to increase user conversation rates and lower customer acquisition cost. Google Display and Facebook advertising campaigns. Website pages. Landing pages. SMS and Email journeys. Ghost writing for CEO. Pitch articles. Press releases. • Lowered CAC from $911 to $493 in first 30 days
Date
Nov/2021 to present
Type
CDFI