LifePharm

Description

BACKGROUND
LifePharm is a company like no other. Their philosophy, products and people are all intensely focused on one thing—improving life. They’ve developed a proprietary line of DNA nutritionals that are some of the finest supplements in the industry.

CHALLENGE
Break out of the Multi-Level Marketing mold with an aggressive Facebook and Instagram campaign. Quickly grab the attention of users scrolling through their Facebook newsfeed. Captivate and get the audience to click-through for more information on a dynamic Landing Page.

SOLUTION
Created 10 completely different Facebook and Instagram ads using humor to educate consumers about Laminine’s proprietary egg extract blend, which has been proven to provide joint discomfort relief. Each ad had a video loop, captivating consumers to stop and watch.

For
LifePharm
Date
10/2018
Type
Facebook and Instagram Campaign
Role
Concept, copywriting and creative direction.