Powerstone

Description

BACKGROUND
Powerstone is recognized as one of the leading property management firms in Southern California. They proudly serve Orange, San Diego and Los Angeles Counties plus the Inland Empire, Coachella Valley and the Bay Area.

CHALLENGE
Reinvent their brand. From their corporate logo, letterhead, envelopes, stationary, email signature, Branding Guidelines and print ads.

SOLUTION
Hand-drew the “Powerstone” logo. Then developed the evergreen “P” icon. The company wanted to reflect a more organic feel to their brand. Since they deal with so many people and living communities, the flow of descenders in the typographic places emphasis on being rooted into the areas they serve.

For
Powerstone Property Management
Role
Concept, copywriting, creative direction.
Date
09/2018
Type
Branding