Rejuvenation Wellness

Description

BACKGROUND
Create the strategic positioning and brand launch of Rejuvenation Wellness. Their patented, exclusive device—Crystal Heat Therapy—combines crystallized quartz and infrared heat, which enables wavelengths to penetrate deeply into the body. The result? Increased cardiovascular activity, blood circulation is improved and cell quantity enhanced. This trifecta of relief can work wonders on a variety of ailments.

CHALLENGE
Brand new treatment. Educate potential customers that unlike any quick-fix drug, medical cream or invasive surgery, Crystal Heat Therapy has no side effects. However, we’re targeting six completely different audiences; individuals who are fatigued, suffer from chronic pain, experience regular migraines, are always getting sick, generally cold or want to enhance their appearance. Crystal Heat Therapy opens blood flow to allow the healing to begin.

SOLUTION
Educate the public—specifically those that reside in Newport Beach—that things in their town are heating up (for the better). The heat from Crystal Heat Therapy will make you feel a whole lot better from what’s ailing you. Find your own personal relief at Rejuvenation Wellness today.

MY ROLE
Concept, copywriting and strategic positionin

For
Rejuvenation Wellness
Role
Concept, copywriting, strategic positioning.
Date
2/2018
Type
Website