School Zone

Description

BACKGROUND
Launch a new dynamic mobile app that enables schools to stay connected with teachers, students,
parents and PTAs 24/7.

CHALLENGE
Similar apps already in the marketplace, category is only three years old.

SOLUTION
School Zone is only app of it’s kind that doesn’t charge an annual fee to the school. By leading with
emotion (it makes your school safer), that grabbed PTA members attention. When the reveal was there’s no cost to the school and the app actually improves fundraising efforts, the launch was a success. First trade show garnered 227 leads and 150 schools signed-up for a free demonstration.

MY ROLE
Concept, copywriting and creative direction.

For
ClearWin Technologies
Role
Chief Marketing Officer
Date
5/2017
Type
Mobile App Branding