PCH Exclusive Homes

Description

BACKGROUND
Launch a brand new company that specializes in the development of ultra-luxurious real estate properties in coastal Orange County and L.A. Metro region.

CHALLENGE
One: main target demographic is considered to be in the one percentile of wealthiest people in the world, known as Ultra High Net Worth Individuals 9UHNWIs).
Two: they need to attract investors for working capital.

SOLUTION
Just as everyone has two eyes, the PCH vision has a dual purpose—satisfy the demand for Ultra High Net Worth Individuals and generate attractive returns for investors.

For
PCH Exclusive Homes
Role
Concept, copywriting.
Date
06/2016
Type
Website.