The Edmon

Description

BACKGROUND
Launch a brand new art deco style restaurant inside a National Landmark—the Hollywood Historic Hotel, created by architect S. Charles Lee.

CHALLENGE
In a city filled with upscale restaurants, create a unique story that captures the beauty and allure of a bygone era.

SOLUTION
Build the story around the man. Edmon Simonian—whom the restaurant is named after—used to be a storefront renter of the hotel during the ‘70’s. His shop, Edmon’s Unique Furniture and Stone Gallery began restoring the hotel during that period and eventually expanded his storefront to take over the entire block. During the ‘90’s, Simonian bought the building and completely restored the entire hotel to its original glory. In 2016, he decided to carry on Lee’s
craftsmanship, this time into the culinary world with the launch of The Edmon.

For
The Edmon.
Role
Concept, copywriting and content creation.
Date
12.2016
Type
Website