Pure Elements Water

Description

BACKGROUND
Since 1985, Rick Allen has been researching, testing, and creating all different types of filter systems to help families remove potentially harmful chemicals from their home’s water. He pioneered the first “Homeowner Options” program with national homebuilders to offer specialty water systems as upgrades in new homes. Today, he’s the driving force behind Pure Elements Water—creators of the only fully custom, HealthyHome Water Filtration System.

CHALLENGE
Most consumers don’t know the difference between a fully custom, HealthyHome Water Filtration System vs. a generic off-the-shelf filtration system. Though the generics are cheaper, they’re really more expensive in the long run because they don’t specifically address the needs of every household.

SOLUTION
Through an educational voice, I positioned Rick as the authority on water purification. One man’s quest to remove potentially harmful chemicals from your home’s water. He’s persistent in working to reduce America’s addiction to plastic water bottles while eliminating outdated salt-based water softeners and improving water quality.

For
Pure Elements Water
Role
Concept, copywriting and content creation.
Date
12/2016
Type
Website