MultiMedical Systems

Description

BACKGROUND
MultiMedical Systems was established in 1996 to provide unparalleled comprehensive clinical engineering services to hospitals, surgery centers, imaging centers, clinic systems, physicians offices, dental offices, and physical therapy offices throughout California.

CHALLENGE
In 2016, MultiMedical Systems became a part of The Innovation Institute’s portfolio of companies. The Institute is an organization focused on transforming healthcare through the development of innovative new products, services, and ideas. It also acts as an incubator to help nurture ideas and bring them to market to improve care delivery, eliminate waste, and extend human life. MMS is part of the foundation and economic engine supporting the idea incubator.

SOLUTION
Within the new brand guidelines—all 10 of The Institute’s portfolio of companies share the same logo graphic and corporate colors—I developed the new brand voice and graphic skin for their new website. After 20 years in business, it was time to elevate the language, look, and feel of the MMS brand, while showcasing that they are now part of a bigger purpose.

For
MultiMedical Systems
Role
Concept, copywriting and content creation.
Date
12/2016
Type
Website