ChromaDex

Description

Background
ChromaDex is an ingredient technology company that provides seamless science-based solutions to the dietary supplement, food & beverage, animal health, cosmetic and pharmaceutical industries. There other divisions include botanical reference standards, comprehensive suite of analytical services, and consulting services to guide businesses through a highly regulated industry.

Challenge
Revamp all company messaging and individual brand positioing. Change the voice from “what” they provide to “why” they’re in business. Complete overhaul of company website, product sheets, banner ads, press releases, and print ads.

Solution
Developed the new company positioning “Where the power of nature meets the logic of science for the betterment of health.” Changed the voice and tone of the brand to reflect why their services and patented ingredients are one-of-a-kind.

For
ChromaDex
Role
Concept, Copywriting, Creative Direction.
Date
August 2015
Type
Website, Print Ads, Data Sheets, Leaderboard Ads.