ChromaDex is an ingredient technology company that provides seamless science-based solutions to the dietary supplement, food & beverage, animal health, cosmetic and pharmaceutical industries. There other divisions include botanical reference standards, comprehensive suite of analytical services, and consulting services to guide businesses through a highly regulated industry.
Revamp all company messaging and individual brand positioing. Change the voice from “what” they provide to “why” they’re in business. Complete overhaul of company website, product sheets, banner ads, press releases, and print ads.
Developed the new company positioning “Where the power of nature meets the logic of science for the betterment of health.” Changed the voice and tone of the brand to reflect why their services and patented ingredients are one-of-a-kind.