Wehco Video

Description

BACKGROUND
WEHCO Video operates several cable television systems in Arkansas, Mississippi, Texas and Oklahoma including: Pine Bluff Cable TV in Pine Bluff, Resort TV Cable in Hot Springs, Cam-Tel Company in Camden, Hope Community TV in Hope, Prescott Video in Prescott, White County Video in Searcy, Augusta Video in Augusta (Woodruff County) and East Arkansas Video in Forrest City. In Texas – Longview Cable TV in Longview and Kilgore Video in Kilgore. Also, WEHCO Video holdings include Vicksburg Video in Vicksburg, MS and Tallequah Cable TV in Tallequah, OK.

CHALLENGE
Increase Internet sales in the 21-35 year old demographic that is currently using DSL to power their devices through a multiple touch-point campaign that includes print ads, FSI’s, bill inserts, banner ads and postcards.

SOLUTION
The problem and frustration with DSL users is the slow page loads, so I coined the phrase “Suffering From Buffering,”to address the issue they all were facing. For a more hip, younger generation feel, I used illustrations rather than photography to visually target this audience and showcased all the different devices with a variety of individuals waiting for their data to load.

MY ROLE
Concept, copywriting and creative direction.

For
Wehco Video
Type
Integrated Campaign