Sterling Fibers, a division of Sterling Chemicals Holdings, Inc., produces high-tech acrylics that are as functional as they are aesthetic. These performance fibers span across athletic markets such as active, golf and outdoor.
Introduce one of Sterling Fibers' flagship brands — MicroSupreme — into the lingerie marketplace.
Through provocative headlines and seductive visuals, MicroSupreme was positioned as the new luxury performance fiber for intimate apparel.
Concept, art direction, copywriting and creative direction.