Sterling Fibers

Description

BACKGROUND
Sterling Fibers, a division of Sterling Chemicals Holdings, Inc., produces high-tech acrylics that are as functional as they are aesthetic. These performance fibers span across athletic markets such as active, golf and outdoor.

CHALLENGE
Introduce one of Sterling Fibers' flagship brands — MicroSupreme — into the lingerie marketplace.

SOLUTION
Through provocative headlines and seductive visuals, MicroSupreme was positioned as the new luxury performance fiber for intimate apparel.

MY ROLE
Concept, art direction, copywriting and creative direction.

For
Sterling Fibers, Inc.
Type
New Market Product Launch