Comcast Business Class

Description

BACKGROUND
Comcast Business Products — Internet, Phone and TV — can increase a company’s productivity by 20 percent.

CHALLENGE
Promote Business Class to small business owners through vertical markets such as restaurant owners, healthcare professionals, CPAs, legal counselors and realtors.

SOLUTION
Targeted each market with specific messaging and themed-graphic that was visible on the outside of the envelope.

MY ROLE
Concept, copywriting and creative direction.

Type
Business-to-business Direct Mail