Portero Concierge

Description

BACKGROUND
Name, position and write a business plan for a start-up lifestyle management boutique that provides personalized services to Orange County professionals.

CHALLENGE
Create a unique, ownable niche in the marketplace and convince corporations to offer ongoing lifestyle management services as perks to top executives for better work-life balance.

SOLUTION
The name — Portero Concierge — has a unique history. Long ago in Spanish-speaking regions, the portero would serve guests with duties similar to those of a butler. The term “concierge” evolved from the French Comte Des Cierges (The Keeper of the Candles), who tended to visiting nobles in castles of the medieval era. Today, Portero Concierge combines the deep history of hospitality with the modern-day needs of professional executives.

MY ROLE
Copywriting. Nomenclature.

For
Portero Concierge
Type
Nomenclature, Business Plan, Website, Corporate Brochure