eMerchant — Videos
Since 2002, eMerchant has provided payment acceptance solutions to all types of online and offline businesses throughout the U.S. and Canada.
Create a captivating PowerPoint presentation, embedded with rich video content for eMerchant to use in new business pitches. Secondarily, create a distinctive name for their flagship product “Interchange Plus.”
By incorporating elements of eMerchant’s logo, the PowerPoint’s “skin” utilizes the arrow graphic and corporate color scheme. Fresh, credit card-themed visuals help drive home the brand’s new messaging. Three different animated videos carefully placed within the presentation creatively position eMerchant’s process of reducing credit card acceptance costs. InterchangEDGE was born. The logo incorporates the same “e” graphic as the eMerchant trademark, the name states the point of difference, and most importantly it’s exclusive to the brand.
Concept, copywriting and creative direction.