Mazda — Web Training Course

Description

CLIENT
Mazda and its zoom-zoom spirit, races alongside the top automakers in Japan. Selling more than 1.2 million vehicles annually, Mazda makes passenger cars, commercial vehicles and crossover SUVs.

CHALLENGE
Communicate the top features and benefits of the 2013 Mazda2 to dealership consultants and managers. The 35-minute Web Training Course features multiple choice questions, drag and drop matching with a 10-question posttest that users must score at least 80 percent in order to pass.

SOLUTION
Through upbeat music, video sequences and interactive user challenges, the Web Training Course is entertaining and educational. The manuscript was carefully crafted to be thematic, as well as, to the point. Features and benefits are easily remembered with engaging visuals, unique sound effects and descriptive copy.

For
Mazda
Type
Web Training Course