First Florida — Radio
Since 1950, First Florida Credit Union has been a not-for-profit financial institution with 39,000 members, 10 local branches and $380 million in assets.
Create a radio campaign that generates awareness of First Florida’s products and announce the opening of a new branch in Pembroke Park.
Developed the fictional character “Feel Good Fran," a woman-on-the-street that interviews locals to find out what makes them "feel good” about South Florida. The campaign was easily adaptable into a series, targeting all demographics while featuring different products.