GE/CareCredit — Cardholder Sweeps

For
CareCredit
Description

CLIENT
CareCredit, a division of GE Capital, provides supplemental consumer healthcare financing for Dental, Veterinarian, Cosmetic, Vision, Hearing and Chiropractic services through a network of over 140,000 small and medium practices nationwide.

CHALLENGE
Drive card re-usage through an integrated Sweepstakes campaign that clearly communicates the prize incentive, card applications and terms. Pique consumer interest and communicate to card users regarding their chance to win by using their card at individual healthcare providers.

SOLUTION
Recipients — both cardholders and practices — were engaged by the excitement and the desire to win through the use of bold imagery in the Sweepstakes. Bright colors and impactful design drove top-of-mind awareness for the contests, providing consumers with a clear understanding of the prize benefits and how they could win just by using their card. Repeat card usage surged after the Sweepstakes launched, garnering a robust return on investment.

MY ROLE
Concept, copywriting and creative direction.

Type
Healthcare