Cox — Print

For
Cox Communications
Description

BACKGROUND
Cox Communications, is a local provider of Digital Cable, High-Speed Internet and Digital Telephone. They refer to this grouping of products as the “bundle.”

CHALLENGE
Raise awareness and educate consumers of Cox’s advanced products including HDTV, Video On Demand, High-Speed Internet and DVR. Increase consumer’s perception of Cox and position them as the technology leader in home entertainment services.

SOLUTION
The main graphic “Hold Everything!” is the vehicle that has the arresting power to grab the consumer, and at the same time helps consumers to understand “storage” or capacity benefits of each product. It has the same retention value as the “Can you hear me now” slogan for Verizon. It’s simple. It’s memorable. And it works across all mediums. Besides print, I creative executions in television, radio, door hangers and billboards.

MY ROLE
Concept, creative direction and copywriting.

Type
Telecommunications