Comcast Cable — Outdoor

For
Comcast Cable
Description

BACKGROUND
Comcast Corporation is the largest provider of Digital Cable, High-Speed Internet and Digital Telephone.

CHALLENGE
Raise awareness and educate consumers of Comcast’s advanced products including HDTV, Video On Demand, High-Speed Internet and DVR. Increase consumer’s perception of Comcast and position them as the technology leader in home entertainment services.

SOLUTION
The umbrella theme, “Get Into It.” This direction has large programming visuals with silhouettes of people knocked out of the picture, sort of an over-the-shoulder point of view. The action orientated headline “Get yourself into Comcast Cable…” empowers the end-user to become as one with the product. Whether it’s DVR, HDTV, VOD or Digital Cable — each headline delivers a consistent, authoritative message about the product.

Type
Outdoor