Muzeo — Print
For
Muzeo
Description
BACKGROUND
Muzeo is Southern California’s newest museum. It’s a center for arts, knowledge, entertainment and culture, designed to engage people of all ages via the showcase of prestigious and world-class traveling exhibits.
CHALLENGE
Create excitement and interest in Muzeo’s latest “traveling exhibition.”
SOLUTION
Through the use a familiar phrase and striking visual, the campaign’s simple captivating concept led to opening day records for Muzeo’s Frog exhibit.
MY ROLE
Concept, copywriting and creative direction.
Site
Type
The Arts