Muzeo — Print

For
Muzeo
Description

BACKGROUND
Muzeo is Southern California’s newest museum. It’s a center for arts, knowledge, entertainment and culture, designed to engage people of all ages via the showcase of prestigious and world-class traveling exhibits.

CHALLENGE
Create excitement and interest in Muzeo’s latest “traveling exhibition.”

SOLUTION
Through the use a familiar phrase and striking visual, the campaign’s simple captivating concept led to opening day records for Muzeo’s Frog exhibit.

MY ROLE
Concept, copywriting and creative direction.

Type
The Arts