Creative Direction/Conceptual Development/Content Creation

CLIENT

CUDL provides point-of-purchase lending to the credit union community, and it is
the nation’s largest point-of-sale and indirect lending network for credit unions, 
serving over 20 million credit union members.

CHALLENGE

Create a television commercial that quickly communicates and brands CUDL AutoSMART, amongst heavy advertising from from competing platforms such as Autotrader.com and Cars.com.

SOLUTION

The “stickman” ambassador was born from the CUDL logo. He playful guides, as viewers are educated and entertained. Positioning for CUDL AutoSMART: the pre-eminent point-of-purchase platform and vehicle shopping program.