CUDL provides point-of-purchase lending to the credit union community, and it is the nation’s largest point-of-sale and indirect lending network for credit unions, serving over 20 million credit union members.
Create a television commercial that quickly communicates and brands CUDL AutoSMART, amongst heavy advertising from from competing platforms such as Autotrader.com and Cars.com.
The “stickman” ambassador was born from the CUDL logo. He playful guides, as viewers are educated and entertained. Positioning for CUDL AutoSMART: the pre-eminent point-of-purchase platform and vehicle shopping program.