Muzeo — TV

For
Muzeo
Description

BACKGROUND
Muzeo is Southern California’s newest museum. It’s a center for arts, knowledge, entertainment and culture, designed to engage people of all ages via the showcase of prestigious and world-class traveling exhibits.

CHALLENGE
Create all marketing materials from inception, including the branding of individual exhibits.

SOLUTION
Developed the “What is Muzeo?” TV spot, which opens on the logo panning across the screen. As the pan ends, the “O” becomes the housing device for the main visual, showcasing the diversity of the exhibits.

MY ROLE
Concept, copywriting and creative direction.

Type
The Arts