CUDL

For
CUDL- Credit Union Direct Lending
Description

BACKGROUND
CUDL is the country’s leader in indirect and point-of-sale lending for the credit union industry.

CHALLENGE
CUDL — which stands for Credit Union Direct Lending — advertises to two different demographics. 1) They need to convince Credit Union CEO’s that they can get more auto loans and members by using CUDL. And (2) they need to convince auto dealer principles
that CUDL will help them sell more cars.

SOLUTION
Developed the “CUDL Close-Up” interview campaign. We showcased Credit Union CEOs and Dealership principles, inquiring about their personal and professional successes and also asking how CUDL increased their auto loan volume.

MY ROLE
Concept, creative direction and copywriting.

Type
B2B