NAMIC — National Association for Multi-Ethnicity in Communications — is an organization which educates, advocates and empowers for the cause of diversity in the telecommunications industry.
Membership is down by 25 percent. Create a new member promotion that communicates the value of a NAMIC membership; exposure to industry peers and executives, mentoring program,
personal/career development and educational value of the many events held nationally, as well as at the local level.
Developed the “SHIP” campaign — a series of words with the same suffix that crystallized each of NAMIC’s benefits. This messaging was used in print, as well as an email campaign.
Concept, copywrting and creative direction.