NAMIC

For
NAMIC
Description

BACKGROUND
NAMIC — National Association for Multi-Ethnicity in Communications — is an organization which educates, advocates and empowers for the cause of diversity in the telecommunications industry.

CHALLENGE
Membership is down by 25 percent. Create a new member promotion that communicates the value of a NAMIC membership; exposure to industry peers and executives, mentoring program,
personal/career development and educational value of the many events held nationally, as well as at the local level.

SOLUTION
Developed the “SHIP” campaign — a series of words with the same suffix that crystallized each of NAMIC’s benefits. This messaging was used in print, as well as an email campaign.

MY ROLE
Concept, copywrting and creative direction.

Type
New Membership Drive