Alabama Credit Union — Online & Offline
Since 1956, Alabama Credit Union has been a not-for-profit financial institution with 16 local branches, 41,000 members and $303 million in assets.
Communicate the ACU brand promise — we are a not-for-profit organization so you get better rates and save significant money versus doing business with a bank.
Developed the tagline, “You are Alabama. We are your credit union.” Visually, the “shadow” campaign incorporates the human aspect along with inspirational “living shadows” of future financial goals.
Concept, copywriting and creative direction.