Alabama Credit Union — Online & Offline

For
Alabama Credit Union
Description

BACKGROUND
Since 1956, Alabama Credit Union has been a not-for-profit financial institution with 16 local branches, 41,000 members and $303 million in assets.

CHALLENGE
Communicate the ACU brand promise — we are a not-for-profit organization so you get better rates and save significant money versus doing business with a bank.

SOLUTION
Developed the tagline, “You are Alabama. We are your credit union.” Visually, the “shadow” campaign incorporates the human aspect along with inspirational “living shadows” of future financial goals.

MY ROLE
Concept, copywriting and creative direction.

Type
Branding